REAL PRODUCT RESEARCH PROJECTS
This portfolio showcases product hunting and market research projects conducted for Amazon sellers across different niches. Each case study highlights the research process used to evaluate demand, competition, and profitability before recommending a product for launch.
The analysis includes keyword demand, estimated monthly sales, competitor insights, pricing trends, and profit margin evaluation to determine whether the product presents a viable opportunity.
CASE STUDIES
NICHE: HOME & KITCHEN ELECTRIC MILK FROTHER
This dashboard provides a data-driven analysis of the Electric Milk Frother/Coffee Maker niche on Amazon. It combines profitability metrics—including product price, supplier cost, Amazon fees, advertising cost, and estimated profit—to evaluate investment potential. The visualizations explore review distribution among competitors, monthly review growth trends, price changes over time, and product sales patterns throughout the year. These insights help identify demand peaks, pricing dynamics, and competitive intensity within the niche. The dashboard is designed to support Amazon sellers, product hunters, and e-commerce analysts in identifying profitable opportunities and making informed product launch decisions.
NICHE: SPORTS & OUTDOOR SKI/FACE MASK
his dashboard analyzes the Amazon ski mask/face mask niche to evaluate profitability and competition before product launch. It includes key metrics such as average selling price, supplier cost, Amazon fees, profit per unit, and overall profit margin. The visualizations highlight review trends by month, pricing patterns across products, number of sellers by fulfillment method, and product introduction trends over the years. These insights reveal customer demand cycles, competitor pricing strategies, and market saturation levels. The dashboard allows Amazon sellers and product researchers to quickly assess whether the niche is profitable, seasonal, or highly competitive, enabling smarter product selection decisions.
NICHE: HOME & HOUSEHOLD AIR PURIFIER
This dashboard presents a comprehensive Amazon product feasibility analysis for the Air Purifier niche. It highlights key financial metrics such as selling price, supplier cost, Amazon fees, advertising cost per unit, and estimated profit per unit to quickly evaluate product profitability. The visualizations provide insights into monthly sales trends, review distribution across competing products, fulfillment methods (FBA/FBM/AMZ), and product launch trends over time. These insights help sellers understand demand patterns, competition intensity, and market maturity. Overall, this dashboard enables data-driven decision-making for Amazon FBA sellers, helping identify whether the air purifier niche offers sustainable profit potential and market opportunities.
NICHE: SPORTS & OUTDOOR VACCUM BOTTLE
This dashboard provides a data-driven analysis of the Vacuum Insulated Bottles niche on Amazon to evaluate profitability and competition before product launch. It highlights key financial metrics including average selling price, supplier cost, Amazon fees, advertising cost, net profit after ads, and average profit margin. Visualizations further explore price vs. net revenue relationships, demand indicators through BSR analysis, review barriers among competitors, and the most profitable sales months. These insights help sellers understand market demand, competition intensity, and profit potential, enabling smarter product selection and strategic decision-making for Amazon FBA businesses.
NICHE: MAKEUP MAKEUP BRUSHES
This dashboard presents a comprehensive Amazon product feasibility analysis for the Air Purifier niche. It highlights key financial metrics such as selling price, supplier cost, Amazon fees, advertising cost per unit, and estimated profit per unit to quickly evaluate product profitability. The visualizations provide insights into monthly sales trends, review distribution across competing products, fulfillment methods (FBA/FBM/AMZ), and product launch trends over time. These insights help sellers understand demand patterns, competition intensity, and market maturity. Overall, this dashboard enables data-driven decision-making for Amazon FBA sellers, helping identify whether the air purifier niche offers sustainable profit potential and market opportunities.
NICHE: GADGETS EARBUDS
This dashboard provides a comprehensive Amazon product hunting analysis for the Earbuds niche. It includes essential financial indicators such as average price, supplier cost, Amazon fees, advertising cost, real profit per unit, and overall profit margin to evaluate the feasibility of entering this market. The visualizations analyze monthly review trends, number of sellers by fulfillment method, price trends over time, product pricing distribution, and overall review competition among products. These insights help sellers understand market demand, pricing dynamics, and competitive barriers, enabling data-driven decisions when selecting products for Amazon FBA.
NICHE: HOME & HOUSEHOLD DRAWER SEPARATOR
This dashboard presents a comprehensive Amazon product feasibility analysis for the Air Purifier niche. It highlights key financial metrics such as selling price, supplier cost, Amazon fees, advertising cost per unit, and estimated profit per unit to quickly evaluate product profitability. The visualizations provide insights into monthly sales trends, review distribution across competing products, fulfillment methods (FBA/FBM/AMZ), and product launch trends over time. These insights help sellers understand demand patterns, competition intensity, and market maturity. Overall, this dashboard enables data-driven decision-making for Amazon FBA sellers, helping identify whether the air purifier niche offers sustainable profit potential and market opportunities.
NICHE: HOME & HOUSEHOLD SHOWER ORGANISER
This dashboard presents a comprehensive Amazon product feasibility analysis for the Air Purifier niche. It highlights key financial metrics such as selling price, supplier cost, Amazon fees, advertising cost per unit, and estimated profit per unit to quickly evaluate product profitability. The visualizations provide insights into monthly sales trends, review distribution across competing products, fulfillment methods (FBA/FBM/AMZ), and product launch trends over time. These insights help sellers understand demand patterns, competition intensity, and market maturity. Overall, this dashboard enables data-driven decision-making for Amazon FBA sellers, helping identify whether the air purifier niche offers sustainable profit potential and market opportunities.
NICHE: HOME & HOUSEHOLD TUMBLERS
This dashboard presents a comprehensive Amazon product feasibility analysis for the Air Purifier niche. It highlights key financial metrics such as selling price, supplier cost, Amazon fees, advertising cost per unit, and estimated profit per unit to quickly evaluate product profitability. The visualizations provide insights into monthly sales trends, review distribution across competing products, fulfillment methods (FBA/FBM/AMZ), and product launch trends over time. These insights help sellers understand demand patterns, competition intensity, and market maturity. Overall, this dashboard enables data-driven decision-making for Amazon FBA sellers, helping identify whether the air purifier niche offers sustainable profit potential and market opportunities.
NICHE: WOMEN MAKEUP BOX
This dashboard analyzes the Makeup Brushes with Gift Box niche on Amazon to assess product viability and market competitiveness. It includes important metrics such as average selling price, real profit, Amazon fees, advertising cost, net profit per unit, and profit margin. The visualizations present profit distribution by product, fulfillment methods used by sellers, BSR performance, customer review distribution, and monthly sales trends. These insights help identify pricing strategies, competition levels, and demand patterns, enabling Amazon sellers to evaluate whether this niche presents a profitable and scalable product opportunity.
NICHE: GREETING CARDS KEYWORD ANALYSIS
This project focuses on transforming raw Google Keyword Planner data into a clear and actionable dashboard using Power BI. The objective was to analyze keyword performance based on search volume, competition, and cost-per-click (CPC) to support data-driven marketing decisions.
The dashboard highlights high-opportunity keywords (high demand with low competition), identifies market trends, and provides a structured view of keyword potential for SEO and PPC strategies. It also includes seasonal analysis to help optimize campaign timing.
This project demonstrates my ability to clean data, perform analytical thinking, and present insights in a simple, decision-focused format.
TOOLS USED IN MY RESEARCH
To ensure every product recommendation is backed by reliable insights, I use industry-standard research tools to analyze demand, competition, keyword trends, and profitability. These tools allow me to validate product ideas with real marketplace data before suggesting them for launch. By combining multiple research platforms, I am able to provide a more accurate view of market opportunities and reduce the risks involved in launching a new product on Amazon.